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Behaviorist and Cognitive Approaches to Consumer Learning Theory
'Describe behaviourist and cognitive approaches to consumer learning theory and discuss the implications of these theories for marketing practice'
Learning is one of the major determinants of human behavior. Psychologists are of the opinion that all human behavior involves some form of learning. Human beings are not born with the knowledge or skills that could be used as guidelines of how to behave for their daily life. Knowledge or skills are obtained from learning. Learning is an unconscious activity that occurs frequently. Most of us learn something everyday. …
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