Becton Dickinson Case
Certainly the main problem of Becton Dickinson is that going into a transnational business evolves many upsets among the managerial force, from all different levels of the organization and also all around the globe.
Another very big issue is like since most of the revenues were earned in the local U.S. market, this local market has a priority than its other business in Europe, Asia and Latin America; local managers in foreign nations where frustrated because they did not get enough resources to satisfy its local market, and at the same time the headquarters wanted more profits and get more market share to their other locations.…
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