Athletic Footwear Industry - Focus: NIKE
1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include:
<Tab/>Demographic variables such as: age, sex, race, income, occupation, education and household status.
<Tab/>Psychographic variables such as: lifestyle, activities, personality and social class.
<Tab/>Behavioural variables such as: product benefits and product use patterns.
<Tab/>Geographic variables such as: climate, country or region and the size of the area in terms of people that l…
- Athletic Footwear Industry - Focus: NIKE
- The influence of advertising on the creation of brand meaning, looking specificlly at Coca-Cola and Nike.
- Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia
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