Assignment: Supply Chain, J.Griffiths Ltd.
J. Griffiths Ltd is an old British traditional bike factory, which was a major manufacturer in UK. They have a wide range of bicycle for different kinds of customers. Today the profits are declining rapidly and there is an increase of the competition from South East Asia. Those factories are more competitive and have a higher line of product, a better quality, a shorter lead time... which is very attractive for the customer.
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