AP Prep. Former AP Prompt Release on Practice Exam. Letters from Herbert and Seaver Analyzing Tone and Style

Since letters are written without verbal communication, and therefore without inflection, one must depend on the writer's word choice, language, and sentence structure in order to determine the author's tone. In a letter to a small, publishing company called Grove Press Inc., Ira C. Herbert, an executive of the colossal Coca-Cola company, writes to discuss the simultaneous use of a similar tag line in an advertisement - "it's the real thing."
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