An overview of the micro environment concepts.
An overview of the micro environment concepts are mentioned in this report. It contains fundamental issues of marketing. They are explained in general first and then are described in reference to the company. Hero Honda India ltd India's leading motor cycle company is spoken about. This report explains the issues Hero Honda is facing in India.
Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others (KOTLER & ARMSTRONG, 2004)
If a company has…
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