An Introduction To Marketing In Leisure
The aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services.
Definitions of marketing and selling
The Chartered Institute of Marketing (CIM) provides the first definition:
&middot;<Tab/>The management process responsible for identifying, anticipating and satisfying customer requirements profitably.
The American Marketing Association (AMA)…
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