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Amazing Essay of How Human Sexuality Is Used in Marketing
Sex in Advertising
The use of sex in advertising has become a major selling
method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6).
Sexuality in advertising is now a major area of ethical concern, though surprisingly little is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G). …
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