American Cereal Company: Marketing Plan.
As the world's largest producer of cereal and cereal related products, American Cereal Company strives to exceed the needs of our customers by developing a wide variety of options to satisfy their needs. In order to meet our customer and stockholder demands, the Company must consistently introduce new cereals under the ACC umbrella of products.
The recent popularity of high-protein low carbohydrate diets has created the market for a product that capitalizes on this ever-expanding group. By creating a "low Carb" cereal, the ACC hopes to obtain a 20% market share of the…
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