Amazon.com Case Study

INTRODUCTION:
Amazon.com was founded by Jeff Bezos in July 1994, after the former investment banker left New York for Seattle with the idea of creating an online bookstore. He launched the Web site the following July with the idea of selling books to a mass audience through the Internet. In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The Seattle, WA based company has grown from a book seller to a virtual Wal-Mart of the Web selling products as diverse as Music CDs, Cookware, Toys and Games and Tools and Hardware. …