A.L. Labs case analysis from the book International Marketing by Terpstra
Case Analysis on
A.L. Labs Inc.
I. Point of view
<Tab/>To properly asses the problem, we are taking the place of a marketing analyst for A.L. Labs
II. Problem Statement(s)
<Tab/>At the end of the study, we are going to answer the following questions.
*<Tab/>In what area(s) should the company improve to further increase their market share?
*<Tab/>Should the company delete human Nutrition products from its product line?
II. Answers to questions
What are the benefits to A.L. Labs of having a foreign parent?<Tab/>
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