A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico
Since the introduction of the North American Free Trade Agreement in 1994, trade between the United States and Mexico has grown an average of 11 percent a year (http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim). It would be beneficial for a company to decide to market a new product in Mexico over other countries. The benefits are many because of the easy access to the country and the vast knowledge of Mexico.
One product in particular that would be easily marketed in Mexico is Swiffer. Mexico, just like any other country, needs cleaning mat…
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