Influence: The Psychology of Persuasion

Consensus: People will look at actions and behaviors of others to determine their own. For example, reviews or any other information that other people have provided will help to make your decision.
In conclusion this has been one of the greatest books I have ever read. These principles of influence now would affect me much less because I’m aware of ways they could be used. Witch is great because I always want my decision to be genuinely mine, but this book has thought me how my decision could be easily manipulated.
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